| consumer electronics |

When competing in a highly sought after consumer demographic, balancing the product presentation with brand communication and triggering consumer’s interest are key objectives.

Working closely with the Microsoft hardware group, SONIC developed a clear-fold package that featured the mouse sideways highlighting the innovative folding mechanism.

 
 

 

 
     
 

 

 

   
 
 
 

SONIC is a New York based design studio specializing in the development of consumer electronics, appliances, medical equipment and structural packaging.